PPC Services
Drive targeted traffic and increase conversions with our PPC services
Overview
and Our Process
What is PPC and how it can help your business?
PPC (pay-per-click) is a type of online advertising in which advertisers pay each time a user clicks on one of their ads. PPC advertising can be a great way for businesses to quickly drive traffic to their website and increase visibility. It can also complement your organic search strategy by targeting the same keywords and driving more traffic to your website.
At Waterproofing SEO, we specialize in providing PPC services to waterproofing companies. Our goal is to help these companies attract more leads and convert them into clients. Our PPC process involves three magic steps, which we have developed through years of experience working with clients in the waterproofing industry.
Our Process
1. Build a Landing Page that Converts
The first step in our process is to build a landing page that aims to minimize its bounce rate and convert the page visitors to clients. A landing page is a standalone page designed specifically for the purpose of advertising or marketing campaigns. Our landing pages are designed to be user-friendly, visually appealing, and optimized for conversion. We carefully choose the page’s elements, including its headlines, copy, images, and calls-to-action (CTAs), to encourage users to take action.
2. Create and Configure a Google Ads Campaign
The second step in our process is to create and configure a Google Ads campaign that targets actionable keywords, while excluding ones that don’t yield desirable leads. Google Ads is one of the most popular PPC advertising platforms, and it can be an effective way to reach your target audience. Our team of experts will conduct in-depth research to identify the most relevant and profitable keywords for your business. We’ll then create ad groups, write compelling ad copy, and set up the campaign to target specific geographic locations and demographics.
3. Launch and Optimize the Campaign
The final step in our process is to launch the campaign and optimize it over time. We monitor the performance of your ads closely and make adjustments as needed to improve their effectiveness. This includes adjusting bids, targeting, and ad copy to improve the campaign’s return on investment (ROI) and help you get the most out of your advertising budget. Our goal is to help you achieve your business objectives, whether that’s increasing website traffic, generating leads, or driving sales.
PPC can be a powerful tool for businesses looking to boost their online presence and attract more clients. At Waterproofing SEO, we offer a comprehensive PPC service that includes building effective landing pages, creating targeted Google Ads campaigns, and optimizing them over time. Our three magic steps are designed to help you get the most out of your PPC investment and achieve your business goals. Contact us today to learn more about our PPC services and how we can help your business grow.
Pricing
Transparent pricing for high-quality landing pages and optimized PPC campaigns
- 1 Practice Area
- Dedicated Specialist
- Custom Monthly Reporting
- Google Ads Setup & Management
- 1 Conversion-focused Unbounce Landing Page Design
- 2 Rounds of Landing Page Design Revisions
- Landing Page Hosting
- PPC Keyword Research
- Google Ad Copywriting
- Google Ad Extension Setup
- Ad Spend Management Up to $5,000
- Call Tracking
- Google Analytics Setup & Lead Tracking
- Google Tag Manager Setup
Extras:
- Google Local Service Ads Setup & Management: $500/month
- Additional Landing Pages: $500/ea. (one-time fee)
Need Help Finding The Perfect Package For Your Company?
Frequently Asked Questions
Discover everything you need to know about PPC
PPC (pay-per-click) advertising is a form of online advertising in which advertisers pay each time a user clicks on one of their ads. The most popular PPC platform is Google Ads, which displays ads on Google’s search results pages and across its vast network of partner websites.
PPC advertising can help your business quickly drive traffic to your website and increase visibility. It can also complement your organic search strategy by targeting the same keywords and driving more traffic to your website.
Google Ads allows you to target specific audiences based on factors like location, age, gender, interests, and more. It also provides detailed reporting and analytics to help you track the performance of your ads and make data-driven decisions.
Our PPC service includes three magic steps: building effective landing pages, creating targeted Google Ads campaigns, and optimizing them over time. We work closely with you to identify your business goals and develop a customized PPC strategy that meets your needs.
The timeline for seeing results from PPC advertising can vary depending on factors like your budget, competition, and industry. However, you can typically expect to see some initial results within the first few weeks of launching your campaign.
We specialize in providing SEO and digital marketing services to waterproofing companies. Our team of experts has years of experience working with clients in the waterproofing industry, and we understand the unique challenges and opportunities that come with marketing in this space. Our PPC service is designed to help you achieve your business objectives, whether that’s increasing website traffic, generating leads, or driving sales. Plus, we offer personalized service, transparent reporting, and a commitment to delivering results for our clients.
Organic search results are the free listings that appear on search engine results pages (SERPs) based on relevance to the user’s search query. Paid search results are ads that appear at the top and bottom of SERPs and are marked as “Ad” or “Sponsored”. With PPC advertising, you pay to have your ad displayed in these paid search results.
The budget for your PPC campaign will depend on a number of factors, such as your business goals, target audience, and competition. We work with our clients to develop a customized budget based on their unique needs and objectives.
We conduct extensive keyword research to identify high-traffic, relevant keywords that align with your business goals. We also analyze your competitors’ keywords to identify opportunities for targeting untapped search terms.
We use a variety of metrics to track the success of your PPC campaign, including click-through rates, conversion rates, cost per click, and return on ad spend. We provide detailed reporting on these metrics to help you understand how your campaign is performing and make data-driven decisions.
The length of a PPC campaign can vary depending on your business goals, budget, and competition. We typically recommend running a campaign for at least three months to allow for sufficient data collection and optimization.
If you stop running your PPC campaign, your ads will no longer appear on search results pages and you will no longer receive traffic from those ads. However, the results of your campaign (such as increased brand awareness or new leads generated) may continue to have a lasting impact on your business.
Absolutely! PPC advertising can be a powerful addition to your overall marketing strategy and can complement other channels such as SEO, social media marketing, and email marketing. By leveraging multiple channels, you can reach a wider audience and achieve your business objectives more effectively.
