Why Google Business Profile (GBP) Rankings Matter
When someone searches for a service near them — like “waterproofing in Vaughan” or “drain company near me” — Google shows a Map Pack at the top of the results. If you’re not in those top 3 spots, you’re invisible to most local searchers.
According to BrightLocal:
| Metric | Impact |
|---|---|
| 93% of consumers | Use Google to find local businesses |
| 68% of people | Contact a business directly from Maps |
| 5x higher conversion rate | From Maps compared to paid ads |
Let’s dive into four proven actions that will boost your GBP ranking fast.
1. Fully Optimize Your Profile
A half-complete profile is a red flag to Google. They want accurate, consistent info.
Key Optimization Fields:
✅ Business Name (no keyword stuffing!)
✅ Primary & Secondary Categories
✅ Services and Products
✅ Business Hours
✅ Website Link
✅ Phone Number
✅ Description with keywords
✅ Opening Date
How to Do It Now:
Log into Google Business Profile Manager
Click on your business and go to “Edit Profile”
Fill out every section
Use keywords that describe what you do and where you do it
E.g., “drain cleaning in Vaughan” or “emergency plumbing in Toronto”
2. Post Weekly to Stay Fresh
Google rewards active businesses. Posting updates shows you’re engaged, relevant, and trustworthy.
How to Do It Now:
📸 Before-and-after photos
💬 Client testimonials
📅 Promotions or seasonal offers
📢 Blog post links or service tips
🛠️ Project spotlights
Sample Weekly Content Plan:
| Day | Post Idea |
|---|---|
| Monday | Photo of recent job with a short caption |
| Wednesday | 5-star review screenshot + thank-you note |
| Friday | Promo or CTA: “Book now for July spots” |
Pro Tip:
Include keywords and CTA buttons like “Call Now” or “Get Directions.”
3. Get Reviews — And Respond Quickly
Reviews directly impact both your rankings and conversions.
How Reviews Help:
Build trust with potential clients
Add fresh user-generated content (Google loves this)
Keyword-rich reviews help with SEO
Steps to Take Today:
Ask 3–5 recent clients for a review via text or email
Use this review request script:
“Hi [Name], thanks again for choosing us! If you have 30 seconds, would you mind leaving a quick Google review? It helps other people find us 😊 [insert review link]”
Respond to every review — good or bad — with gratitude and keyword mentions
E.g., “Thanks for trusting us with your Vaughan basement waterproofing!”
4. Upload Geotagged Photos Every Week
Photos tell Google that you’re active in your local area. The more authentic, geotagged images, the better.
What to Upload:
Your team on-site
Finished jobs or installations
Office or storefront images
Happy customers (with permission)
How to Geotag and Upload:
Take photos with your phone at the job site (location enabled)
(Optional) Use GeoImgr to manually add location data
Upload them to your GBP under “Photos” > “Work” or “Team”
| Photo Type | Boosts |
|---|---|
| Jobsite/Client Photo | Local relevance |
| Team or Staff Photo | Trust and human connection |
| Logo or Signage | Brand recognition |
Conclusion: Your GBP To-Do List
If you want to rank higher in local search and on Google Maps, here’s your quick action plan:
✅ Top 4 GBP Actions Checklist
Fully complete and optimize your profile
Publish one Google Post weekly
Request and reply to new reviews
Upload fresh, geotagged photos every 7 days
Want Help?
If this feels overwhelming or you don’t have the time to manage it yourself, we offer a free Google Business Profile audit and can set everything up for you — fast.
👉 Get your free audit now
(Or call us directly for a 15-min strategy call.)
